Sunday, February 26, 2017

Why happiness should be your business model

There’s a new breed of entrepreneur looking to realise their dreams — those that put people and happiness first. But what’s remarkable is how, in making this choice, these companies are becoming highly profitable.

Last year saw a huge surge in startup businesses across the UK. The Startup Britain campaign estimated 460,000 businesses were founded in the last 12 months. With only 25% of all startups continuing business a year after they’ve launched, the question on every budding entrepreneur’s lips is:
“What’s the secret to building a successful company?”

Well, we believe we have the answer… Zappos have done it. Southwest Airlines have done it, and more and more startup businesses are following suit.