Why happiness should be your business model

There’s a new breed of entrepreneur looking to realise their dreams — those that put people and happiness first. But what’s remarkable is how, in making this choice, these companies are becoming highly profitable.

Last year saw a huge surge in startup businesses across the UK. The Startup Britain campaign estimated 460,000 businesses were founded in the last 12 months. With only 25% of all startups continuing business a year after they’ve launched, the question on every budding entrepreneur’s lips is:
“What’s the secret to building a successful company?”

Well, we believe we have the answer… Zappos have done it. Southwest Airlines have done it, and more and more startup businesses are following suit.

They’re making happiness their business model.

Yes, you heard that right.

There’s a new breed of entrepreneur choosing happiness before profits.But what’s remarkable is how, in making this choice, these companies are becoming highly profitable. By placing the happiness of their employees and customers first, they’ve created incredibly strong cultures and an even happier balance sheet.

So if you’re one of those people setting out into the world of entrepreneurship, then it’s worth spending some time defining what will make you happy as this will give your startup a more solid foundation to build upon. Happy founders are the first essential component of happy startups.